The Seductive City
The human, cultural and artistic heritage of Italian cities is invaluable - and, too often, sleepy. How to reawaken its attractiveness for investors and tourists? City marketing can really make a difference.
From the rediscovery of territorial proximity to the enhancement of existing heritage. And then: major events and city marketing strategies to attract international investors and tourists. How do we promote cities and territories? What to focus on? Experiences in comparison.
Featuring
Andrea Bortolamasi
Assessore alla Cultura, alle Politiche giovanili e alla Città universitaria (Modena)
Modena (Italia)