Originally from Switzerland, Juval Dieziger moved to Berlin in the late 1990s. Over the time he became a prominent figure in the local underground scene, especially after opening Bar25 — a legendary club that quickly reached a great success. In 2010, with the forced closure of Bar25 due to the Mediaspree project, has began a phase of resistance that led to the birth of Holzmarkt.

Today Holzmarkt has become a symbol of community-driven urban regeneration, and Juval is one of its main promoters with the role of Chief Emotional Officer.