A self-taught graphic designer, copywriter, publisher, branding expert. He studied Architecture in Turin and Oslo.

In 1997 he created Label, the first Italian style magazine, distributed in 25 countries until 2007. In 1998 he founded Bellissimo, of which he is the creative director. In 20 years the studio has developed over 500 projects comprising naming, visual identity, events and campaigns for global companies, industry leaders and prestigious institutions.

In 2014 he created Torino Stratosferica. In 2016 he launched the Urban Creative City-break, innovative format of experiential travel. In 2017 he brought to Turin the Open House format.

Currently, he is Director of Stratosferica and co-director of the Utopian Hours international festival.